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Salesforce.com and the First On-Demand OS
Marc Benioff, the genial CEO of anti-software maker Salesforce.com, has a challenge that lots of other CEOs would envy. Over the past six years, as the San Francisco-based company grew from quirky infancy into a force to be reckoned with, he used his considerable PR skills to attract a ton of media attention and way more coverage than a company of that size would normally warrant. But just when we reporters think we've had enough—there isn't anything new to write about Salesforce.com—Benioff pulls another furry animal out of his hat. It's a sweeping vision that could make his company a much bigger force in the tech world. The new thing is Multiforce, which in his typical understatement, Benioff calls, The first on-demand operating system.
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