Salesforce.com has changed the way we think about application development in the era of Business Web 2.0. Generally available since late last year, AppExchange the on-demand application deployment platform, now hosts hundreds of thousand of users and is the home for dozens of vertically oriented utilities solving real-world business problems.
AppExchange is a sandbox where application developers (and power users) can extend the functionality of the core features of Salesforce.com. AppExchange applications can be deployed to the enterprise and are made available to users via the sophisticated salesforce.com provisioning subsystem. AppExchange applications can be purchased in an on-demand fashion from their authors and can be rapidly integrated within a preexisting Salesforce.com instance.
Part I of the Cluetrain Manifesto Revisited takes a quick look back at the affect that book had on conversational marketing. Part II examines the underlying themes of the cluetrain and looks for evidence that the conversation really exists.
In April, 1999 Chris Locke, Rick Levine, Doc Searls, David Weinberger wrote “the cluetrain manifesto”, the book that announced the emergence of conversational marketing to the people of earth. The authors maintained that “a powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”
Systems Integration 2005 Conference Presentation
Presented By: Chuck Russell, Collective Intelligence Inc.
CRM has become a strategic weapon and is now being extended beyond the boundaries of traditional sales force automation, marketing and customer support tasks. In this presentation we’ll examine several strategies for distributing Customer knowledge throughout the enterprise providing management tools that support decision making.
THE VISION OF MULTICHANNEL CRM is of a business where every channel touchpoint is enabled with common customer information and is able to receive and process response data from customers. Supposedly, this results in increased customer acquisition, satisfaction, wallet share and retention - the multichannel value proposition. While there is empirical evidence that this is true, there has been little theoretical backing to validate it so that multichannel CRM success can be understood andrepeatable.
This article examines a different theoretical basis for the multichannel value proposition and look at examples from business and the natural sciences that provide both strategic guidance and a metaphor to understand why multichannel CRM really works.
